HP

HP X Expresso

At HP, we’re committed to equipping the Sales teams with compelling content that drives success. From unveiling the latest laptop models to showcasing next-gen technologies and industry innovations, our comprehensive brochures and snackable videos help the team understand and convey the unique value of HP products.

3050A Video Series

The Ask

When HP rolled out a special edition Victus laptop featuring the new NVIDIA 3050A graphics card, they turned to us with a challenge: How do we position this laptop as the perfect tool for students in technical fields?

The Approach

Through direct surveys and research, we identified key student cohorts and tools demanding a high-end graphics card. Tool recordings and live shoots helped us capture impressive gains in metrics like speed, battery life, and cooling.

The Result

A 5 part video series telling a compelling story that showcased not just the tech specs, but real-world impact. Each video demonstrated how the new HP Victus helps students excel in their chosen fields.

The Approach

Through direct surveys and research, we identified key student cohorts and tools demanding a high-end graphics card. Tool recordings and live shoots helped us capture impressive gains in metrics like speed, battery life, and cooling.
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AI Explainer Series

The Ask

In this project, our goal was to demystify ‘AI’ for the HP Sales team, turning it from just a buzzword into a tangible game-changer. We set out to answer key questions: what does AI really mean, and why does it matter—especially in the context of laptops.

The Approach

We broke down technical concepts like NPUs and TOPS and demonstrated how AI delivers real-world benefits—better cooling, longer battery, enhanced security, and novel features in popular Productivity and Creation tools. A key video also spotlighted the unique advantages of HP’s AI-enhanced laptops.

The Result

This series became a vital resource for HP’s sales teams, helping them grasp and confidently explain AI’s role in latest laptops.

The Approach

We broke down technical concepts like NPUs and TOPS and demonstrated how AI delivers real-world benefits—better cooling, longer battery, enhanced security, and novel features in popular Productivity and Creation tools. A key video also spotlighted the unique advantages of HP’s AI-enhanced laptops.
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2024 Premium Brochure

The Ask

For this project, we were tasked with creating the official brochure for HP’s 2024 Premium Laptop Line.

First Milestone

Our first objective was to introduce the latest laptops. After extensive research on each model’s USPs and multiple iterations on designs & layouts – we came up with clear, concise One Pagers that made it easier for sales teams to pitch and for customers to remember.

Second Milestone

The second part focused on showcasing the “hero technologies” behind these laptops. From HP’s proprietary innovations to ground-breaking advancements from partners like Intel, AMD, Microsoft, and NVIDIA, we dove deep into the tech and crafted a compelling benefits story.

Project Success

Initially created for HP’s sales teams, the brochure quickly gained traction across HP and partner networks, leading to its release as in-store collateral too.

HP Display Analysis

The Challenge

When HP asked to create this training collateral for their sales teams, the goal was clear: crack the code on the HP Display – what is it, how it differs from other displays.
What wasn’t clear? The data. Surprisingly little material from HP to work with.

Our Approach

We dove deep into secondary research, combing through every technical spec available to compare HP’s display with the broader market. From refresh rates to response times, color gamuts to aspect ratios, we broke down each metric and explained how it shaped the viewing experience.

The Result

Using a combination of text, diagrams, and slick visuals, we turned dry metrics into a stylish, digestible brochure that made complex tech feel accessible. So much so that a senior leader remarked, “The Display Guide is really good. Even we learned some new things here.”
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