An Indian bookkeeping and accounting firm wanted a complete overhaul of their website.
The company was a one stop solution for MSMEs looking for any accounting, taxation or compliance help in the post GST era. But their original website was extremely text-heavy, and the copies and illustrations didn’t offer any real insight into the wide variety of services provided by them.
We began by diving deep into what made BookXpert the chosen accounting partner for thousands of global clients. Through direct calls with the core team, first-hand demo sessions of their app and software, to combing through their sales PPTs, we identified the key differentiators and USP of BookXpert.
Then, we created a blueprint outlining the content for multiple new pages like ‘Why BookXpert,’ ‘Who We Are,’ ‘What We Do’. We also incorporated compelling stats and customer testimonials to highlight BookXpert’s impressive success with past clients.
We didn’t stop there – every graphic and illustration received a fresh makeover to make the website as engaging and accessible as possible.
To top it off, we added online forms, inviting users to download the app and jump-start their accounting journey with BookXpert.
The revamped website turned out to be high on form as well as function. Capturing the essence of BookXpert’s unique offerings, the site experienced a significant surge in daily visitors within days of launching.
Our SEO-optimized web pages also drew in more active participation, directing fresh users toward BookXpert’s online contact form.
